Chubby shoes is just in trend

picture by http://www.netvivi.cc/coordinate.php?magazine_id=5242
picture by http://store.wego.jp/products_detail.html?product_id=21364

these days, shoes that have thick soles are in trend in HARAJUKU fashion style.
we call them POKKURI GUTU.

POKKURI means thick-chubby, GUTU stands for shoos.
picture by fashionsnap.com
these kinds of shoos first appeared in 1995.
At that time, wearing mini skirts with thick-soled boots was on trend.
it was popularized by NAMIE Amuro, the famous Japanese artiest.
she is still famous now.the people who wanted to look like her were called AMURA.
but this style had died since 1996, and for a while, 'valet' shoos which had none heels appeared.
picture by http://www.tombow.gr.jp/school/change/report/14_04.htm
picture by http://cls2008.blog118.fc2.com/blog-entry-39.html
arranged style at NAMIE AMURO's concert  picture by http://www.hotexpress.co.jp/live_report/amuronamie_20060131/
five years have passed from the AMURA period, the wedge sandals called "Wedge Sole" came up.
and now it's become a standard item in summer.

picture by http://www.chanel.com/fashion/13-shiny-cork-sandal-embellished-with-chains-and-chanel-signature-85mm-wedge--2,2,6,30#13-shiny-cork-sandal-embellished-with-chains-and-chanel-signature-85mm-wedge--2,2,6,30

and for the past 3 years, retro styles such as those in the1990's,1980's of France have  became popular, and Japanese like to wear romantic styles.
the fashion during those times, the French liked to wear vivid colors wiz high heels.
This featured heels that were separated from the sole under the toes and balls of the feet, in contrast to "Wedge Sole".

these shoos made the figure of leg upper more beautiful and feminine.

and now, POKKURI shoos came in.
these kinds of shoes are standard items for punk rock-ish styles named 'Visual style' and for 'Lolita fashion style'.

Lolita fashion features Victorian-era clothing as well as costumes from the Rococo period.
these styles were not very popular, and were not very used.
Visual style
picture by http://tokyofashion.com/pink-hair-sexy-dynamite-london-platform-creepers-harajuku/
Lolita style

picture by http://tokyofashion.com/japanese-lolita-baby-the-stars-shine-bright-red-tartan-jsk-harajuku/

and there was big difference between HARAJUKU style and Visual-Lolita style, so
the latter hadn’t been published.
From this, you can say that the mix style is now developing, and the categories of fashion are increasing.

I don't have these kinds of shoes yet, but I'm looking for this one 

this is from W♥C, which become popular since last year.
Its producer is Chinatu Wakatuki
She was a fashion model but she became a leader of its brand.
she has a sense of American casual style.
But she doesn't like the general style, such as red checkered print shirts and worn-out pants.
she tried to mix it with the HARAJUKU style, and this effort was a success.
now it’s brand grows and has a store at the center of SHIBUYA, where, for young people, is one of the busiest street in japan.
picture by http://fashionjp.net/soen/fashion/news/wc111122/
these are some snapshots of shop assistants.

pictures by http://wakatsuki-chinatsu-wc.jp/us/index.html

I often check the sellers' blogs.
shop info is also written in English, check it out!

if u have any questions, add a comment!



wearing FURISODE

do u know the traditional Japanese close kimono?
kimono have been worn since about A.C. 700.
it's from china and mixed with Japanese culture.

around a.c.800, noble women worn Jyuni-Hitoe.

Jyuni means 12, Hitoe means all one.
so one person wears 12 species of Kimono,
and she likes to drag along the floor.
also, the length of Kimono express the high status.

couple wear traditional kimono  picture by http://www.dokuritsuken.com/album/0812/349-1629.php

however, this kimono is very heavy, it’s about 10kg or 22.05pounds'
so it isn't good to move very far.
it has changed at the SAMURAI period.
at that time, japan was in internal conflict,
so they often took part in the war.
And they always moved too many places.

drama'江' is drawn about women who lived at SAMURAI period
picture by  http://www.cinemacafe.net/news/cgi/release/2007/11/2911/   
picture by http://kimononokakushiaji.blog130.fc2.com/?tag=%C0%B14

thats why it's kimono have become slim, so its easier to move.
at the end of EDO era which spend for 200 years, kimono have been complete.
they put their hair up.

picture by http://blog.fujitv.co.jp/evenderful/E20100603001.html
picture by http://blogs.dion.ne.jp/peruri/archives/cat_223662-1.html
painted at Edo perioed  picture by http://www.fuga-dress.com/blog/

but after the WW2, not many people wear kimono any more.
because European clothes are easier to wear than the kimono.

but these days, women have a chance to wear kimono at a coming-of -age ceremony.
they wear FURISODE which is one of the kimono and it can wourn by under 25 years old.
FURISODE's length of the sleeve is longer than the general kimono.
FURISODE is also called HARE-GI.
HARE means happy sunny day, and GI means clothes,
so HARE-GI only can be worn during the happy anniversary.

picture by http://kimono.ichikura.jp/furisode/Furisode-search/

girls have to reserved the FURISODE for a year,
or buy it and prepare for the ceremony.
if u borrow it, the average costs about is 300 thousand yen,
equal to $3700 (1$= almost ¥80)
and if u buy it, it costs 1 million yen, about $12500.
Its very expensive.

I got this kimono from my mama's friend,and it only cost me 200 thousand yen.
I'm a good daughter :)
this design is traditional style.
but now, European flower printed are popular now.
there are many picture at tokyofashion.com
check it

picture from Tokyofashion.com

picture by tokyofashion.com

after the ceremony,
id been to an alumni party held by elementary school.
Girls haven't changed so much.
But I can remember their boys namem but not their faces.

if u have a question, add a comment!

xoxo, ALISSA


the most popular magazine

Last time, I wrote about the diffent categories of Fashion magazines.
Today, I'll show you one of the famous fashion magazine.

it's ViVi
published 1/12/2012 picture from wego

ViVi's main target are the young ladies from the university and
the young working professionals or "yuppies"
It's contents are about fashion, beauty, Hollywood celebrities and Japanese artists.

These days, vivi's fashion style includes Harajuku fashion (Japananese pop-style, expressing their individuality) and Modo style (this style, is fashionable, stylish and creative).
Mode style becoming popular among fashion bloggers in America and Europe.

picture by vivi.net
the molds who are incharged is Rina Fujii, Rola, Chikako Watanabe and so on.
Their physical features makes them look more stylish compared to other models.
For example Rina's face is very pretty and cute and she usually wears girlish fashion.

picture by http://www.jindi.org/bbs/forum.php?mod=viewthread&tid=122452

Rina has been vivi's model for about 10 years and she's very popular among young teenagers and working ladies.
She's been a model for many fashionable brands such as
Samantha Tabasa (a popular bag brand),
canmake ( a famous make-up brand) and other branded items.
canmake wiz RINA

Chikako has a cool boyish style and she wears black and white fashion. She projects a boyish yet feminine quality that makes her a good model for different hair styles.

Rola wears retool romantic style.
because of her openness, she are now appear to many tv shows.
now there is a impersonator of her.

ROLA picture by http://vivi.tv/vivimodels/profile/rola.html
picture by http://www.netvivi.cc/coordinate.php?magazine_id=5046

l There are lots of models in Vivi, and each of them are waring individual types of clothing.

The column I like the most in Vivi is the one in which there will be a fashion coordinator who'll be guiding you on how to wear limited number of clother whithin a month.
And, I often use this for my daily fashion!
If u have a question, add a comment!



Categorizing the Japanese fashion magazine

picture by http://www.nightscape.info/fhl/

do u know how many fashion magazines are published in japan?

There are almost ....60

these are categorized by generation and by fashion style.
In general, there are 2 fashion styles, namely, AKA-MOJI, AO-MOJI.

AKA-MOJI means red word .and conservative fashion magazines,
such as ViVi, Camcam, JJ and Ray belgont to be these kind fashion style.
These magazines’ title are in red, that’s way it called like this.

On the other hand,
AO-MOJI is for harajuku fashion style and mode fashion style.
AO means blue in japanese,
but these fashion magazines' title aren't in blue.
it's just a comparison with the color red.

but i think, these categories have been changed for 2years.
A new fashion style specie now makes the categories equal to 3.


first, conservative style.
such as Camcan, Ray and JJ
conservative style is like the office lady style.

the most popular models are Moe Oshikiri and Yuri Ebihara.
we call them Moe-chan, and Ebi-chan


second style is GAL style.
For example popteen, cawaii!, egg
Lots of people DYED their HAIR and PERMED them heavily.

picture by http://blog.shinseido.co.jp/news/archives/cat139/

the most popular models are Tubasa Masuwaka and Kumikki
They have produced products such as false eyelashes, cosmetics, and house clothes.
Tsubasa-chan, especially, earns 100billion yen a year for her products

TUBASA-CHAN wiz her products

The last style is the Harajuku style.
People who read Kera, ViVi and JILL are included here.
They like to express their individual style.

picture by http://ameblo.jp/fiapper-press/entry-11008666549.html

This famous model is Kyari-pamupamu.
She released some CDs with unconventional PVs (Promotional Videos).
One of the most popular idol groups, SMAP made a parody of the PV.

her PV1

All of the categories can be further separated into two,
depending on whether the reader likes to follow the trends or not.

The reader likes to case the trends or not.


Now you can see that Japanese fashion magazines are categorized into many parts,
where people can find their exact tastes.

If you have any questions, add a comment!

LOVE Alissa